Godrej Consumer Products launches No.1 Ayurvedic Soap

Mumbai.30th December 2002
Godrej Consumer Products Limited (GCPL), a leading player in the FMCG industry in India, has entered the Ayurvedic category with Godrej No.1 Ayurvedic soap.

Announcing the entry into the Ayurvedic category with Godrej No.1 soap, Mr. Hoshedar K Press, Executive Director and President, Godrej Consumer Products Limited said, “Keeping in mind the needs of discerning consumers we have entered the ayurvedic soap category. Godrej No.1 Ayurvedic soap is a quality offering which combines the goodness of 21 proven Ayurvedic herbs to give naturally beautiful skin. Ayurveda is not only an age old health system but also an excellent aid to holistic skincare.”

With the launch of the new Ayurvedic soap, Godrej No.1 promises ‘true, natural beauty’ with Ayurveda. The new soap combines the goodness of 21 carefully selected proven Ayurvedic herbs like Tulasi, Neemba, Manjista, Bhringaraj, and a few more rare ones like Ghritkumari, Yashtimadhu.

The launch of Godrej No.1 Ayurvedic soap comes close after the success of the Godrej No.1 Rose (launched in 1998), Godrej No.1 Sandal (launched in August 1999) and Godrej No.1 Natural (launched in November 1999).

The benefits of the new Godrej No.1 Ayurvedic soap are being communicated to the consumers through media like press, POS and TV. Currently Godrej No.1 Ayurvedic soap is available in Gujarat, Maharashtra, Tamil Nadu and Andhra Pradesh

Godrej No 1 Ayurvedic soap is a Grade 1 green coloured soap bar with 76 percent TFM (Total Fatty Matter). It is the first to offer premium ayurvedic soap benefits in the sub-popular segment. Godrej No. 1 Ayurvedic Soap is currently available in carton packs with an attractive introductory offer of “Buy 3 soaps and Get 1 Free” at a very affordable price of Rs. 27.00 for 75 gms packs and Rs. 42.00 for 125 gms packs.

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