Godrej Consumer Products launches new 'Cinthol Deo Soap'

Hyderabad, February 12, 2004:
Godrej Consumer Products Limited (GCPL), a leading player in the FMCG industry in India, has extended its offerings in the deodorant market. The company has launched a revolutionary soap at a popular price point under its flagship brand, Cinthol. Cinthol Deo Soap is the new soap on the block aimed at satisfying a latent problem: hesitation to get close to people because of body odour.
Announcing the launch of Cinthol Deo Soap, Dr. Rakesh K. Sinha, Vice-President (Soap), Godrej Consumer Products Limited said, "Product offerings under the Cinthol brand have always been based on a deep understanding of consumer needs. Body odour is a common problem faced by everyone today. Cinthol Deo Soap tackles this issue with a unique long lasting deo formula. The TCC ingredient removes odour causing bacteria keeping the user fresh and confident all day long."

Adding further Dr Sinha said, "The lurking fear of body odour holds back people in social situations. Cinthol Deo Soap offers its consumers the benefit of a deodorant packaged with the convenience of soap, giving one the confidence to get close without any hesitation. The alluring fragrances of the soap: Cologne and Spice will keep one feeling fresh all day long. GCPL has constantly endeavored to come out with innovative solutions and I am sure our latest product offering will appeal to all segments of the consumer base".
Cinthol Deo Soap from the Cinthol stable offers a premium benefit at a popular price. It is available at Rs. 13/- (75g) and Rs. 20/- (125g) with an attractive introductory offer: Buy 3 Get 1 Free. It also boasts of excellent quality, being a Grade 1 soap (with TFM 76%).

TOP