Godrej launches Cinthol Skin Stimulating Deo Soap

Mumbai, April 29, 2003
Kolkata/Ahmedabad April 29, 2003 : Godrej Consumer Products Limited (GCPL), a major player in the Indian FMCG industry, has launched a revolutionary soap 'Cinthol Skin Stimulating Deo Soap'. This latest entry is a unique formulation of stimulating beads with essential oils along with an active long lasting deodorant. This is a technological breakthrough by GCPL wherein soap is launched with dual benefits of skin stimulating through beads containing essential oils and a long lasting freshness through a deodorant (TCS).

Cinthol Skin Stimulating Deo soap is a unique white soap embedded with stimulating beads which when rubbed against the skin release essential oils and stimulate the skin to give it a radiant glow. The active long lasting deodorant in the soap makes it a doubly effective soap for the woman who wants to make her presence felt with her exuberance, confidence and freshness.

Announcing the launch of Cinthol Skin Stimulating Deo Soap, Mr. Hoshedar K Press, Executive Director and President, Godrej Consumer Products Limited said, "Godrej has always believed in offering innovative products to its customers. It has launched innovative products in the past and keeping up with this tradition, we have launched the Cinthol Skin Stimulating Deo Soap with dual benefits of skin stimulation through beads containing essential oils and long lasting freshness through an active deodorant "

Cinthol Skin Stimulating Deo launch is positioned with the 'Get Ready' tag line to enable a woman with confidence. This is consistent with the positioning strategy of CINTHOL that personifies the new Young Indian Woman who is Modern, Dynamic, Vibrant, Active and of course CONFIDENT.

Godrej Skin Stimulating Deo Soap is packaged attractively in a new premium carton pack with a poly pouch to keep the fragrance and the quality intact. The carton packing with silver embossing gives it a distinct look. The soap has an attractive shape, which is unique. The product has 76 % TFM and is available at outlets in Gujarat and West Bengal for an exciting introductory price of Rs. 14/- for 75 gms.
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